From vineyard to voyage – Tread Softly celebrates milestone by giving shoppers the chance to win a trip to the most untouched place on earth.
The wine that’s planted nearly three million trees – and counting – is inviting Australians to win the Ultimate Adventure to the most untouched place on Earth.
With nearly three million trees planted and an ever-growing commitment to regenerating Australia’s native ecosystems, sustainability-led wine brand Tread Softly is proving that meaningful environmental impact can start with something as simple as choosing the right bottle of wine. As the brand edges closer to planting its three-millionth tree in the flourishing Tread Softly Forest, the brand is celebrating this milestone by giving back to the planet and the people who have made this achievement possible.
Tread Softly is a certified sustainable wine brand, creating beautifully balanced, naturally lighter-in-alcohol wines. Crafted using modern vineyard and water management techniques, every step of production is designed to minimise environmental impact and reduce the brand’s carbon footprint. Each wine is bottled in eco-friendly, lightweight glass and showcases a contemporary range of medium-bodied styles made for modern drinkers who value both quality and moderation.
Since 2019, Tread Softly has turned sustainability into tangible action through its commitment to plant a tree for every case sold. To date, more than three million trees have been planted in the Tread Softly Forest. As the brand expands globally, it continues to strengthen its sustainability efforts through partnerships with regenerative programs from around the world proving you can raise a forest with your glass, wherever you tread.
To mark the occasion, Tread Softly has launched Antarctica Awaits, an extraordinary eco-conscious giveaway that offers Australians and New Zealanders the chance to embark on the journey of a lifetime. The promotion will send one lucky winner and their guest to explore the world’s last great wilderness – the breathtaking, icy expanse of Antarctica – aboard a National Geographic expedition cruise.
The ten-day adventure begins in Ushuaia, Argentina, where the winners will spend time preparing for their voyage before boarding the National Geographic Explorer. Guided by a team of expert naturalists, biologists and geologists, guests will cross the legendary Drake Passage and take in Antarctica’s awe-inspiring landscapes from every angle. From glacier hikes and kayaking among icebergs, to cruising through secluded coves, the experience offers an unparalleled immersion into the region’s pristine environment. Along the way, guests will have the opportunity to witness an abundance of wildlife, including humpback whales, orcas, leopard seals and the iconic gentoo, chinstrap and Adélie penguins.
The prize includes return flights, four-star accommodation in Ushuaia and Puerto Natales, and an eight-day cruise aboard the National Geographic Explorer in a twin cabin valued at over $18,000 per person, with all meals and activities included. The winners will also receive $500 spending money, warm Tread Softly merchandise and, naturally, a selection of Tread Softly wine. Every detail of the experience has been designed with purpose, from net-zero flights to environmentally conscious activities, reflecting the brand’s ongoing mission to tread lightly while embracing life’s greatest adventures.
Wendy Rend, Brand Partnership Lead at Australian Geographic, says, “It has been a pleasure to partner with Tread Softly and highlight their inspiring work through the Antarctica Awaits experience. It’s always uplifting to see brand’s values carried through so clearly in what they do.”
Since 2019, Tread Softly has planted one Australian native tree for every six bottles of wine sold, contributing to the regeneration of the Tread Softly Forest within Western Australia’s Yarra Yarra biodiversity corridor. The initiative not only reduces the brand’s carbon footprint but stands as a lasting symbol of its commitment to restoring and protecting native environments.
The Antarctica Awaits promotion is now live and runs until 31 January 2026. To enter for a chance to win this unforgettable adventure, customers simply need to purchase any bottle of Tread Softly from Dan Murphy’s, BWS or independent retailers nationwide, then scan the QR code on pack or visit www.treadtoantarctica.com. The competition is open to Australian and New Zealand residents aged 18 and over, with travel scheduled for November 2026.
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