Ed Sheeran hits back after being criticised by a TikToker named Davoooo over Ipswich’s decision to assign the singer the kit number 17.
@davofootyy called the decision “embarrassing” and “tinpot,” arguing it reflects poorly on the club’s stature.
Sheeran, who first received the No. 17 back in 2021, responded on TikTok, clarifying he didn’t request the number and that the shirts generate profit for the club.
The singer, who has performed at Ipswich’s Portman Road and sponsored their kits, and said his deep connection to the club and community, despite not being a voting shareholder or board member.
@davofootyy What are Ipswich doing here then 🤣😭😭 #footballtiktok #championship #ipswichtown #norwichcity #edsheeran #efl #premierleague #preseason #footballedit ♬ original sound – Davoooo
Squad numbers locked in for 25/26. 🔢🔒 pic.twitter.com/LbhYGlCW3j
— Ipswich Town (@IpswichTown) August 5, 2025
@davofootyy took to TikTok and said: “This genuinely so embarrassing and so tin pot from Ipswich Town right here.
“The fact that this person even wants a number is just so entitled, it’s unbelievable.
“And the fact that Ipswich are giving him a number just shows how much of a small club they are and how tin pot they really are because what are they doing here?
“As you can see behind me, the Ipswich Town numbers have been released ahead of the new season.
“And you know, everything looks pretty normal there but then you see, we have an imposter among us and the reason behind this is genuinely baffling.
“The real Ed Sheeran, the singer. He is number 17 at Ipswich Town. It’s not even like he’s taking a random number. Like number 17 is a pretty desired number. There’s a lot of good number 17s across world football, but Ipswich decides to have Ed Sheeran.
“And the reason behind it, I mean, you may as well just hand out a squad number to every single celebrity that supports your football club, apparently.
“Because it says here, Ed Sheeran, a lifelong Ipswich Town fan, got given the number 17 in the 21-22 season.
“This gesture was a way for the club to acknowledge his support and connection to the team. And giving him an actual shirt number in your playing squad.
“Because he’s a regular visitor to your stadium and has done a few concerts there. It’s just tin pot.”
This caught the attention of Ed Sheeran, who responded: “I bet you’re fun at parties bruvva. I didn’t ask for it btw they offered back in 2021 and it’s been this since. The shirts sells a fair bit so brings in profit to the club. It’s really not that deep.”
even ed sheeran hates davoo 😂😂😂#itfc pic.twitter.com/H48LY9ioJG
— 🤷♂️ (@itfcrg) August 6, 2025
Fans gave their reaction as Ed Sheeran hits back after being criticised by a TikToker over Ipswich’s kit number decision…
@JoshTalksEFL: not one for calling out other creators, but the block button saved my brain from melting to mush on his utterly shite takes
itfc10023: What you’re done for our club Ed is something else. Not only financial but also that people around the world who wouldn’t know about Ipswich now do. As a massive fan of yours, learning all ya tunes on my Sheeran looper and a massive Ipswich fan, all my dreams just come true. I was barricade two nights at the PR gigs and it was incredible I also was at the old phone gig in Ipswich (UK) and it was the best time of my life. You make me, my friends and so many others happy and bring us joy every day. I’ve already learned ‘a little more’ on my loop and it’s sick mate! Can’t wait for tomorrow for it to come out and September for the album. You’re the boss. Oh, also don’t listen to this guy, he is always negative about town. Clearly jealous of us 😂
Fin: Ed Sheeran humbled you mate 🤣🤣
Peensville: he is the main shirt sponsor and has been a fan for his whole life mate but It ain’t that deep
Rory’s Travel Club: Ed Sheeran YouTube channel – 58,000,000 followers, Davo YouTube channel after you begging for followers – 2200 . For you to mention Ed Sheeran and tinpot in the same sentence… 😂😂😂 – YOU MELT
Adam kelly |-/: I mean he did also sponsor the shirts for a good few years, but its really not that deep 😭😭
Rafe: Ahh yes it’s tinpot to have a pop star support your club, he is a shareholder and was a shirt sponsor for ages mate
George: Ed Sheeran has had a number for a couple of years now and he owns a little bit of the club
Zweekohx: the same celebrity that sponsored our shirt for years? the same celebrity who hasnt forgot his roots and loves ipswich? he was around here, also now a minorty stakeholder so partially owns the club?
Niall33: You’ve been done off ed Sheeran 🤣🤣🤣🤣
Harry Bradbury: I swear Ed Sheeran owns the club….. he can do what he wants
Em: Can I ask why you hate Ipswich so much I don’t actually get it 😂😩
Lewis: Bro we’ve been doing it for years, it creates so much revenue from shirt sales… smart if you ask me
brendanf37: Ed Sheeran has been number 17 for the last 3-4 years so you are abit late
Oli (Go to Him) 🍏🪲🎸☮️✌️🗻🐝: Crying over a bit of Ed Sheeran marketing is insane 😭
Jay: QPR fan to a QPR fan… give it a rest mate, and stop embarrassing yourself. The bloke is brining in revenue for his club. I wouldn’t mind an Ed Sheeran at our club if it means money is coming in. Oh, stop using the word “tinpot”, you muppet! 🤡
Ellis: Not as if we’ve done it for 5years 😂😂
Jack🏂: Has been the case for the last 3 years now mate nice one
james 🐂🏹🐊: almost like hes invested millions or something idk though?
swiftz: swear ed Sheeran is a share holder and sponsor of Ipswich?
RFC: I assume it’s nothing to do with him and everything to do with ITFC marketing. I mean there are literally millions of ed Sheeran fans across the world, and probably the highest selling jersey for the club. I say well done to them 👏
felixxx: it’s been like this for years now mate
Dan: They’ve been doing this for years. They only stopped doing it last year as they needed the squad for the premier league
Daniel Crack: Imagine getting cooked by Ed Sheeran 😂😂😂
theo 🦅: He’s always had a number no? 😭
jules: It’s because he’s sponsored the team since 2021, he’s not just a celebrity fan, those shirt sales rocketed with Ed’s fans collecting them, the embarrassing thing is all the bleating about it 4 years later 😂😂
ITFC(Blue Army): ed sheeran owns 4% of the ipswich so he’s not just a fan mate. @Davoooo
Locke: obsessed with the town x
Sacco12: I’m pretty sure ed sheeran has a stake in the club anyway 😭
Te0t: Its not that deep, makes them profit and ed is a fan of the club
Ekul Star: its called a money maker, he sells shirts to fans worldwide, its called increasing your global presence hes had a shirt no. got 4 years so keep up. hes also a share holder and does more than “play a few concerts”
olliecutts_: raises hundreds of thousands in profit 👍🏻
lacoloj: in what world does ipswich offering a number to their club sponsor and lifelong supporter make them “tinpot”
Ronan Ward97: It’s done exactly what it’s meant to do bring attention to the club 😂😂😂
rony⚒️: mate he’s not just a fan, he’s the front shirt sponsor and literal part owner of the club
Ginga Loid: Any Ipswich fan recognises just how much Ed has done for the club.
e.thirty.six: Really not that big of a deal
Charley: Not that deep though is it
