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HomeUSA NewsBillionaires Are Piling Into This Nasdaq Stock Down 72% and Yielding a...

Billionaires Are Piling Into This Nasdaq Stock Down 72% and Yielding a Healthy 5% Dividend

  • SiriusXM has a low P/E ratio and high dividend yield.

  • The company is slowly losing subscribers and seeing declining revenue.

  • Investors should avoid buying this stock because of its high debt levels.

  • 10 stocks we like better than Sirius XM ›

Billionaires have loaded up on this ailing consumer internet business in recent years: SiriusXM (NASDAQ: SIRI). Warren Buffett’s Berkshire Hathaway owns over a third of the business. Steve Cohen’s Point72 owns close to $100 million in shares and so does D.E. Shaw. As of Oct. 27, SiriusXM stock has fallen 72% from highs set back in mid-2023 as the satellite music streaming service struggles to compete with modern competitors.

The stock currently has a dividend yield of 5% and a dirt-cheap, price-to-earnings ratio (P/E) of just 3. Does that mean you should load up on this beleaguered stock alongside Warren Buffett and these hedge fund managers?

At the beginning of the 21st century, SiriusXM disrupted the car radio market with its satellite internet service. With better connectivity and tons of music, talk radio, and sports, SiriusXM was a huge improvement over the legacy AM/FM local stations, leading the company to see huge subscriber growth. It worked with automotive dealers to bundle SiriusXM with car purchases, locking in drivers as customers for many years.

Then, along came modern music streaming with YouTube, and Apple and Alphabet‘s Google CarPlay. In recent years, SiriusXM has struggled mightily to grow its subscribers, which have declined every year since the end of 2022. People are adopting music streaming services such as Spotify or YouTube Music and connecting them to modern vehicles with Bluetooth or digital CarPlay connectivity on their dashboards, which usurps the need for a SiriusXM subscription. Why pay extra for car radio when you have a global library of music, podcasts, and audiobooks at your fingertips?

Last quarter, SiriusXM self-pay subscribers declined by 68,000, and while the company claims a low monthly churn rate of just 1.5%, it is in a tough spot trying to grow the business. Revenue has begun to decline sharply in the last few years, hitting $8.565 billion over the last 12 months compared to $9 billion in 2023. The company is seeing rising content costs as it signs new talent such as Stephen A. Smith, Alex Cooper, and Conan O’Brien. Operating margin has begun to decline, down 22% over the last 12 months compared to 30% in 2018.

Someone wearing headphones while  sitting on a couch and listening to music on their laptop.
Image source: Getty Images.

To make matters worse, SiriusXM has a balance sheet loaded with debt. At the end of last quarter, the company had less than $100 million in cash on the balance sheet and over $10 billion in long-term debt.

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