![How to Use AI to Break Free From Data Paralysis with Katie Robbert [MAICON 2025 Speaker Series]](https://i2.wp.com/www.marketingaiinstitute.com/hubfs/MAICON-Speaker_Series_Katie-Robbert.png?ssl=1 "How to Use AI to Break Free From Data Paralysis with Katie Robbert [MAICON 2025 Speaker Series]")
MAICON brings together top visionaries and experts in the field of AI during a three-day conference packed with actionable sessions and networking events—all to position you as the change agent your organization (and career) needs. In this ongoing speaker series, we’re featuring these extraordinary leaders, with forward-looking predictions, actionable tips you can use today, and a preview of their MAICON 2025 sessions.
Katie Robbert is the Co-Founder & CEO of Trust Insights. She’s also a well-known authority on compliance, governance, change management, agile methodologies, and handling high-stakes “no mistakes” data.
Before co-founding Trust Insights with Christopher S. Penn, Katie led Microsoft Partner Software Engineering teams in developing industry-leading research platforms. She also scaled multimillion-dollar business lines across the marketing technology, pharmaceutical, and healthcare sectors.
She describes herself as an “accidental AI expert.” With a passion for data quality and understanding custom needs, she found her place in marketing AI through her partnership with Chris Penn. Today, Katie is a sought-after consultant known for her ability to leverage predictive algorithms, machine learning, and AI to help companies make better-informed decisions.
At MAICON 2025, Katie and Chris will lead a hands-on workshop designed to help marketers turn measurement into meaningful results through the power of AI.
Workshop Preview: Build a Smarter Measurement Plan
As marketers, we often dive into execution before clearly defining how we’ll measure success. This backward approach leads to reactive reporting and an overload of data that lacks direction.
During the workshop, Katie emphasizes that you will leave with the ability to “put together a solid measurement plan.”
Katie and Chris will guide you through building a strategic, actionable measurement plan (before campaign launch) using Trust Insights’ proven 5P Framework. You’ll leave knowing how to:
- Define ideal customer profiles
- Map AI-assisted customer journeys
- Conduct comprehensive SWOT analyses
- Develop channel-specific tactical plans
- Create detailed 90-day work plans
Katie said: “We’re giving people the tools to walk away with a more effective and actionable measurement plan.”
By the end, you’ll have a clear path for aligning your strategy, systems, and data to drive real marketing impact.
Lesson Learned: AI Is Not a Magic Wand
“It’s not a magic wand that will take your job,” Katie explains.
AI won’t automatically replace human tasks, or marketers for that matter. Instead, it requires thoughtful implementation and strategy to truly deliver value. Marketers must still define what success looks like, build a strong measurement plan, and identify where generative AI can enhance efficiency.
“It doesn’t replace everything we do; it just helps us do it faster.”
Looking Ahead: Focus on Foundational AI Skills First
With new AI tools emerging constantly, it’s tempting to chase the latest innovation. But Katie advises a more grounded approach:
“It’s easy to get swept up in new and exciting things, but focus on foundational skills first.”
Before layering on new AI technologies, ensure you have a solid grasp of the tools and systems you’re already using. Without proper implementation and change management, more tools can lead to complexity and loss of control.
She added:
“The 5P Framework is an opportunity to take a step back and make sure you have all the pieces you need to be successful. You want to have a clear Purpose, the right People, defined Process, correct Platforms, and a solid Performance plan that ties back to your Purpose.”
Experimentation is important, but so is intentionality. In a landscape where it’s easier than ever to misuse AI, strong fundamentals are your best safeguard.
Links We Like
AI-Ready Marketing Strategy Kit
Overwhelmed by AI? Lacking a clear roadmap? This AI-Ready Marketing Strategy Kit, built on Trust Insights’ proven frameworks, empowers you to achieve measurable success.
Explore the landscape of generative AI, from something as small as optimizing your LinkedIn profile to detailed use cases and strategy development.
In-Ear Insights: The Trust Insights Podcast
In-Ear Insights is the weekly audio podcast from Trust Insights. In each episode, learn practical, helpful tips for dealing with data, analytics, marketing, and other burning questions.
Katie & Chris’ Workshop at MAICON
From Facts to Acts: How AI Turns Marketing Measurements Into Results
This workshop directly addresses marketing’s most pervasive challenge: the endless accumulation of analytics data that sits unused and fails to drive decisions. Presented by TrustInsights.ai’s CEO Katie Robbert and Chief Data Scientist Christopher Penn, this three-hour session transforms idle marketing data into actionable intelligence through generative AI techniques. The workshop specifically targets marketers who recognize they’re collecting valuable measurement data, but struggle to extract meaningful insights or implement changes based on what they’ve gathered. By leveraging generative AI, participants will break through this data paralysis, dramatically accelerating analytics processes, while improving output quality.
Attendees will learn to systematically activate data by determining which marketing metrics are suitable for AI analysis and which require supplementary tools. The Trust Insights 5P framework provides a structured methodology that moves participants from data collection to implementation through a series of defined steps: defining ideal customer profiles, mapping AI-assisted customer journeys, conducting comprehensive SWOT analyses, developing channel-specific tactical plans, and creating detailed 90-day work plans.
Participants gain practical skills in generating marketing plans, developing data-driven strategies, analyzing individual channels, and conducting competitive analysis using publicly available information.
For optimal benefit, attendees should have a basic understanding of generative AI tools, access to platforms like ChatGPT or Claude, and familiarity with spreadsheets and marketing analytics systems. While sample data will be provided, participants are encouraged to bring their own marketing data to address specific organizational challenges.
This tool-agnostic workshop includes ample time for questions and hands-on practice, ensuring participants leave with the confidence to immediately apply generative AI to break through data paralysis.
Keep Up with Katie (and AI)
Discover more resources from Katie, and stay up-to-date on the latest in her journey.
Join Us at MAICON 2025
Marketing Artificial Intelligence Conference (MAICON) was created for marketing leaders and practitioners seeking to drive the next frontier of digital marketing transformation within their organizations.
We’re excited to host our 5th annual MAICON—Marketing AI Conference—at this pivotal point for our industry. Join us from October 14 to 16, 2025, in Cleveland, Ohio, and use the special code SPEAKERSERIES100 at checkout to receive $100 off your registration!
