Min Woo Lee and Lululemon cook up a signature look, how Ludvig and Adidas are unifying the golf fashion world, Hideki and the Accidentally On-trend Theory, and more. Greg breaks down the best and worst looks from Friday at Augusta.
See also: Masters Fashion Dimes & Crimes: Day 1
Fashion Dimes
Ludvig Åberg (adidas Golf)
Best-Dressed of the Day? Ludvig Åberg, hands down. Will he leave Augusta with a Green Jacket? Maybe. But he and adidas already won the Masters Fashion Show.
Through their Originals Golf range, adidas is doing something rare—uniting the divided world of golf style. Think of it as a fashion summit where traditionalists, streetwear lovers, and vintage heads are all finally nodding in agreement.
That’s no small feat. Golf fashion these days is a minefield of hot takes, factional debates, and influencers switching allegiances faster than you can say “limited drop.” But adidas? They’ve threaded the needle. Classic argyles and plaids for the purists. Trefoil throwbacks for the retro crowd. And just enough edge and irreverence for the disruptors. No matter your style or how you connect with the game, Originals Golf is both fresh and familiar.
Min Woo Lee (Lululemon & FootJoy)
Michael wrote in Dimes & Crimes for Day 1 that he has “been waiting for someone on Tour to do monochromatic as well as DJ (I am still waiting).”
Well, on Friday Min Woo Lee entered the chat in head-to-toe black–sleek and unfussy. Lululemon might’ve just served up Chef Woozy’s signature dish—minimalist, tailored, and damn near perfect. The mock neck? Chef’s kiss. There’s a case to be made that no one wears it better on Tour right now, or at least in the words of Gary Koch, “better than most.”
Jason Day (Malbon Golf & Payntr)
I’ve said it before. I’ll say it again. Jason Day is at his best when he takes an evolution rather than revolution approach. Rewind to a year ago. Sweater-vest-gate and the comically baggy wind pants, sparked a fire with those who were interested in something different than the status quo. For others, it was seen as creating controversy on golf’s biggest stage for the sake of branding and engagement.
Fast forward to Masters Friday 2025. The vibe was less controversial and polarizing, and as a result, Day is adding more followers to the #MoreFabric movement. His black and white fit with a mock neck and wide-leg trousers was effortless. Not to mention, the sick Payntr kicks turned heads for the right reasons. Word is Augusta had eyes on his wardrobe picks this year, forcing him to scale back. Honestly, sometimes editing makes the art better.
There’s a saying about catching more bees with honey than vinegar, and J-Day opened a fresh bottle of syrupy goodness at Augusta this year.
Hideki Matsuyama (Descente & Asics)
I have a theory called the “Accidentally On-Trend Theory.” It’s the dad who got comfortable with his style and hasn’t changed it for 25 years. As fashion trends recycle, he suddenly finds that his oversized polo with vertical stripes, pleated khakis, and very stable running shoes are in style again. Out of context, he is the drippiest dad on the soccer sidelines. In reality, he has little fashion sense. His style hasn’t evolved. He is accidentally on-trend.
Hideki Matsuyama is the accidentally on-trend golfer. His generously cut polos, creased, straight-leg trousers, and wrap-around Oakleys have been staples since he joined the Tour. His style hasn’t changed or evolved. Fashion trends have found him. He hasn’t found them or set them.
Friday’s fit was peak Hideki—but with a twist. The vibrant pink polo was pure Augusta energy, a perfect complement to the azaleas. Whether he meant to or not, he nailed it. The dime may have found him, but I’m giving him the credit.
Matthieu Pavon (J.Lindeberg & FootJoy)
I have another theory. It’s the “Time and Place Theory.” There’s a time and a place for certain things. When I saw Matthieu Pavon’s knitwear selection, I knew it had to be in Dimes & Crimes. But was it a Dime? Or was it a Crime?
I’m not a fan of landscape prints on apparel. They give me bad flashbacks of Tabasco shirts in the ’90s, but JL’s Alexander Jacquard Sweater hits different. Applying the “Time and Place Theory,” it’s a Dime, but it only has a shelf life of four days in April. Would I buy it? Probably not. If it magically showed up on my doorstep would I rock it every day of Masters week? Hell, yeah!
Justin Thomas (Greyson Clothiers & FootJoy)
There were a lot of thoughtful insights from GolfThreads’ followers about JT’s new look, particularly the shoes and pants combo. The Hyperflex is a chunkier, more athletic shoe than the Premiere Series. As a result, a higher crop or a wider leg with a short break that drapes over the shoe may be options for him moving forward. Putting that aside, the soft yellow sweater and the pop of pink on the inside of the polo collar were perfect for a Friday at Augusta.
Viktor Hovland (J.Lindeberg)
Viktor stepped in to save what might be the dullest batch of Masters scripting in years. Where are the pastels? The color stories?
Luckily, Hovland delivered with a pale pink polo that was soft, seasonal, and shockingly well-accented by the Paycom logo’s green. When a sponsor logo adds to the fit? That’s rare air.
Billy Horschel (Ralph Lauren & FootJoy)
This fit screams Amen Corner. When I saw BillyHo’s scripting, I was wondering how he would accessorize this look. The brown belt and brown saddle on the shoes hit the right notes.
Fashion Crimes
Sergio Garcia
Sergio’s fits have reached full troll status. The man looks like he’s dressing to annoy us on purpose. Thankfully, a missed cut means no more eyesores for the weekend. These uniforms are just another reason for me to not watch LIV.
Tom Kim
Tom Kim was the latest Nike player to pay tribute to Augusta’s pink azaleas, white dogwoods, green fairways, yellow flagsticks, brown pine straw.
