Kiyan Anthony doesn’t just wear his confidence on the basketball court. Now, the Syracuse freshman is literally putting it on display through his clothing line. Fresh off his high-profile collaboration with Travis Kelce, Anthony is diving headfirst into entrepreneurship with ONEWAY, a casual wear brand that’s already catching the attention of fans and earning approval from the most important critic of all: his mother.
How Is Kiyan Anthony Building His ONEWAY Brand?
Anthony, the 6-foot-5 freshman guard, has partnered with local retailers Manny’s and the University Sports Shop to launch ONEWAY. The line features sweatshirts, hoodies, and sweatpants that reflect Anthony’s personal style while establishing his presence as one of college basketball’s most marketable rising stars.
The timing isn’t coincidental. Anthony recently appeared in Travis Kelce’s American Eagle ad campaign for the Kansas City Chiefs tight end’s Tru Kolors lifestyle brand. Anthony joined six other young athletes in that campaign, gaining valuable experience in bridging sports performance with lifestyle fashion. That collaboration appears to have set the stage for his own entrepreneurial venture.
Anthony has family support in spades. His mother, known to fans as Mom La La, quickly showed her enthusiasm for ONEWAY. She shared her excitement on Instagram with a simple but telling caption about the clothing line: “This!!!”
Her reaction represents more than just maternal pride. It signals that ONEWAY has genuine family backing, which often translates to authentic brand messaging. For young athletes building their personal brands, having that foundational support can make the difference between a flash-in-the-pan venture and something with staying power.
What Basketball Success Built Anthony’s Platform?
Before making waves in fashion, Anthony established himself as a legitimate basketball talent worth watching. At the Allen Iverson Classic, he exploded for 25 points in just 21 minutes, shooting 9-of-15 from the field and a perfect 6-of-6 from the free-throw line. That performance earned him the People’s Choice Award and showed he could deliver when the spotlight was brightest.
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Anthony followed that up with an even more dominant showing at the Jordan Brand Classic. He earned MVP honors while leading Team Air past Team Flight, 141-124. His stat line was ridiculous: 26 points on 11-of-15 shooting, 3-of-5 from three-point range, and five rebounds in only 20 minutes of action. Those back-to-back elite performances have made him one of the most closely watched freshman guards in college basketball.
This on-court success creates the foundation for everything else. Without the basketball credibility, ONEWAY would just be another clothing line. With it, the brand becomes an extension of a rising star’s personal story.
How Does Anthony’s Business Move Fit the Trend?
Anthony’s venture into fashion represents part of a larger movement among young athletes. They’re no longer waiting until their playing careers wind down to explore business opportunities. Instead, they’re leveraging their current visibility and personal brands to create business opportunities that complement their athletic pursuits.
The partnership with local retailers Manny’s and the University Sports Shop was a smart strategic choice. It keeps ONEWAY accessible to Syracuse fans while testing the waters before any potential expansion. Plus, it allows Anthony to stay connected to his immediate fanbase rather than jumping straight into national distribution.
Syracuse player Kiyan Anthony launches clothing line at two local stores https://t.co/WwpZvPJ24n
— syracuse.com (@syracusedotcom) August 31, 2025
The Kelce collaboration likely provided valuable preparation for this moment. While that campaign showcased Anthony alongside other athletes in a nationally recognized advertisement, ONEWAY gives him complete creative control. He can express his personal vision while building something that’s entirely his own.
With strong family support, proven basketball talent, and smart business positioning, Anthony’s ONEWAY line appears positioned for success. The local launch gives him room to grow and learn while his basketball career and public profile continue rising. For fans looking to connect with one of Syracuse’s most promising young stars, ONEWAY offers that opportunity.
This isn’t just about selling clothes. It’s about building a complete brand around a young athlete who’s already proving he can succeed in multiple arenas. ONEWAY represents Anthony’s statement that he’s thinking beyond just basketball, creating something that reflects both his style and his ambition.
