LeBron James turned heads at Fanatics Fest NY on June 21 when he subtly unveiled his very own Richard Mille RM 65-01 “King James” edition. It is a timepiece limited to just 150 pieces that fuses the brand’s cutting-edge engineering with James’s personal flair.
While fans were still buzzing over the RM 65-01, the four-time NBA champion treated them to another exclusive preview of his very own Beats Pill speaker.
LeBron James’ ‘King James’ Beats Pill Details Explored
According to Techradar, Apple stopped manufacturing the standard Beats Pill Plus in January 2022. But it was reintroduced this year and was finally launched on June 24 (ET), boasting Bluetooth 5.3, IP67 dust/water resistance, and up to 24 hours of battery life. Meanwhile, the “King James” edition might not be available to order, but the model will be available through Beats’ website and select retail partners.
In an Instagram Story shared on June 24, the NBA star gave followers a close-up of the custom “King James” Beats Pill, finished in matte black with gold lettering and embossed with his crown emblem. The speaker’s portable design and stereo sound system mesh seamlessly with the NBA star’s off-court brand, bridging his love for music and his status as “King James.”
Originally launched in 2012, the Beats Pill has long been a symbol of portable sound. The NBA legend’s bespoke edition elevates the Pill from lifestyle gadget to collector’s item, mirroring the limited nature of his Richard Mille collaboration.
The “King James” Beats Pill blends form and function in a capsule-shaped design optimized for on-the-go listening. The bespoke model also has a USB-C for both audio and charging purposes, and is compatible with iOS and Android.
According to Business Insider, James’ relationship with the Beats traces back to 2008, when he became a minority investor in Beats Electronics alongside Dr. Dre and Jimmy Iovine. His former teammate, Kendrick Perkins, revealed that James made a profit of over $700 million as a “silent partner” of Beats. The custom “King James” Beats Pill thus represents the culmination of an almost 17-year partnership between James and the audio powerhouse.
More About LeBron James’ Bespoke Richard Mille 65-01
Meanwhile, the timing of these dual reveals couldn’t be more strategic. Fanatics Fest was held from June 20 to 22, 2025, at the Javits Center. It brought together sports icons, celebrities, and fans under one roof. The four-time NBA champion was the host of “The Shop Live” to promote his talk series “The Shop,” releasing on June 26. There, fans and paparazzi noticed him wearing the Richard Mille.
MORE: WATCH: Fans Hilariously Drown Out LeBron James’ Words With Goat Noises In Viral Clip At ‘The Shop Live’
Pictures and clips of him sporting the limited edition watch went viral on social media. His custom Richard Mille’s RM 65-01 is renowned for its automotive-inspired chassis and shock-resistant architecture, attributes befitting a four-time NBA champion accustomed to intense competition.
Decked out in Lakers yellow and purple accents atop a bright-green base, the watch incorporates his crown logo on the dial and a skeletonized movement visible through the sapphire crystal.
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The split-second chronograph function allows split-time measurement. The watch also carried James’ signature in neon purple/pink on the caseback. According to HypeBeast, the watch is priced north of $450,000.
Beyond product launches, James dropped subtle hints about the end of his playing days. At 40 years old and fresh off his 22nd NBA season, fans are waiting for the “King” to confirm if he will be returning to the hardwood for his 23rd year amidst retirement rumors.
