Tennis has long been a platform for major fashion and luxury brands to discover new global ambassadors. In 2025, many rising and established players, including Coco Gauff, Jannik Sinner, and Carlos Alcaraz, expanded their influence into the world of fashion by starring in major campaigns and brand events, as well as collaborating on special releases. Here’s a look at some of them.
Zheng Qinwen: Dior
Dior announced Qinwen as their brand ambassador in early 2025 for the first time in a photo shoot ahead of the Australian Open. Dior praised her as someone who brings “elegance, boldness, and a femininity in constant motion.”
Since then, Qinwen has worn Dior pieces at major press events, appeared on magazine covers and in campaign photos, and shared the partnership across her social media. She is now one of the faces of Maria Grazia Chiuri’s womenswear.
Qinwen spoke about the partnership in Melbourne before the Australian Open, explaining that she has been a fan of Dior since she was a teenager. “I think it’s my pleasure to have Dior with me. Since I was 16 years old, Dior has been one of my favorite brands really,” Zheng said after her first photoshoot with the brand.
She also added that working with such a prestigious brand motivates her to conduct herself well both on and off the court.
Jannik Sinner: Gucci
Sinner elevated his long-standing partnership with Gucci to a new level in 2025. He became the face of Gucci’s new “Altitude” mountain wear line, posing on snowy alpine slopes and showing off ski gear covered with the classic GG logo.
The campaign also highlighted his childhood love for skiing, something he still enjoys whenever he gets time off from tennis. With the Milano Cortina 2026 Winter Olympics approaching, Gucci has made a timely move into winter sportswear.
Throughout the year, Sinner was a regular at Gucci events and appeared in multiple brand campaigns. Gucci’s “Court Connection” campaigns often featured him in tailored looks, a signature duffle bag, and stylish streetwear.
Carlos Alcaraz: Louis Vuitton
Carlos Alcaraz has been one of Louis Vuitton’s prominent faces since 2023, and in 2025, the brand continued to feature him in major men’s campaigns. So far, he has appeared in numerous high-glamour shoots and special video spots, and even showcased a custom-made LV trunk.
Most of his public involvement came through campaign films, photos, and curated behind-the-scenes content. He was also seen in his summer LV fit in Spain after his loss in the Wimbledon final.
In April 2025, Alcaraz even appeared on the brand’s official podcast, “Louis Vuitton [Extended],” where he discussed his values, his career to date, and what drives him.
Their collaboration mostly leans into a modern, relaxed vibe that feels natural to the Spaniard’s personality. Alacarz’s campaigns have boosted Louis Vuitton’s engagement, especially in Europe and Latin America. Being a star already at the top who is still rising, LV has definitely found a rare combination in the World No. 1.
Jack Draper: Burberry
Draper was appointed as a new global ambassador for Burberry in 2025. He fronted their High Summer campaign, showed up at the Burberry events during London Fashion Week, and appeared in photoshoots wearing the label’s signature checks.
He sat front row at Burberry’s SS25 show in London, where he was clicked with Vogue US editor-in-chief and longtime tennis supporter Anna Wintour. Draper also featured in a US Vogue shoot in March, wearing several Burberry looks.
During the US Open, he even co-hosted a Burberry dinner with fellow ambassador Tommy Paul. Draper also kept fans updated by posting campaign photos and behind-the-scenes clips across his social media, giving the partnership strong visibility in both fashion and tennis circles.
Burberry praised him for his “drive, dedication, and optimism” on social media, saying he embodies what the brand stands for. Draper also called the role an honor, saying that he has admired Burberry since childhood because of its iconic British style.
Tommy Paul: Burberry
Paul’s connection with Burberry started alongside Draper. Paul has been the face of Burberry’s high-end events and US Open-week activities. He has often appeared at brand dinners, red-carpet events, and interviews, where he has discussed his love for the brand.
In August 2025, Paul co-hosted a small Burberry dinner with Draper at The Corner Store in New York ahead of the US Open and praised the brand’s deeper involvement with tennis. A month later, he was spotted at Burberry’s Summer 2026 show and after-party during London Fashion Week.
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Coco Gauff: Miu Miu
Gauff’s partnership with Miu Miu came with the New Balance x Miu Miu capsule collection released in the first half of 2025. It’s a mix of high-fashion style and tennis gear. The collection also featured warm-up pieces, such as technical silk zip-front hoodies and matching track pants. Gauff also hosted launch events, including the Miu Miu Select in New York.
During her tournaments in Rome, Berlin, and Cincinnati, Gauff was seen wearing New Balance x Miu Miu looks both on and off the court. Each kit matched the vibe of the host city, like black, white, and red for Rome, green and white for Berlin, and an American mix of white, blue, and red for Cincinnati.
In September 2025, Gauff showed up in a full Miu Miu look at the launch of Miu Miu’s Fall/Winter collection in New York. She also showcased the brand’s ‘Pocket’ bag, crafted from treated nappa lambskin, which is valued at around $3,650.
Felix Auger-Aliassime: Dior
Auger-Aliassime has been Dior’s ambassador since 2023, and the partnership stayed strong in 2025. He has appeared in Dior’s tailored looks at fashion events, on red carpets, and at personal milestones, and he has helped the brand promote its menswear to a younger, sportier audience.
Auger-Aliassime often wore Dior’s signature suits for public appearances. He even chose Dior for significant moments in his own life, like his wedding in September 2025, where he wore a Dior tuxedo and shared the occasion on social media.
Lorenzo Musetti: Bottega Veneta
Lorenzo Musetti became Bottega Veneta’s global ambassador in mid-2025. He wore a custom white version of Bottega’s iconic Intrecciato leather jacket for Wimbledon.
He also appeared in Bottega Veneta’s “Craft is our Language” campaign that celebrated 50 years of the brand’s intrecciato technique. Musetti also attended major Bottega events, which earned him some attention from fashion magazines.
