Fabrizio Romano didn’t kick his way to the top of football fame; he tweeted his way there, one perfectly timed transfer bomb at a time
Whether you love the thrill or quietly curse each spoiler before the club announced it, Fabrizio Romano has made sure you know his name. His face pops up just as often as footballers do on deadline day graphics. His voice, precise and unwavering, cuts through the clutter.
And the phrase “Here we go” has gone from being a casual remark to a global signal that something big is happening in soccer. He’s not a player, not a coach, not even an agent. But he might be the most influential figure in the game who’s never kicked a ball professionally.
Now, beyond the buzz, beyond the tweets and camera-ready updates, the natural curiosity kicks in. How much is this guy making?
Is all this internet fame and transfer phrase translating into real-world wealth? The short answer: yes.
The longer answer? Let me walk you through the journey, the numbers, and the layers of success behind Fabrizio Romano’s rise, and see just how rich this Italian football whisperer has become.
Early Hustle, Big Breaks
Fabrizio didn’t stumble into this life. It started young. Around 2009, while most teenagers were stressing over school tests or spending time on gaming consoles, a 16-year-old Fabrizio was already dipping his toes into the world of football agents and transfer deals.
One of his early connections gave him information on Mauro Icardi’s potential moves, back when the Argentine was still playing in the Barcelona youth system. That was the spark.
By the time 2012 rolled around, he had secured a spot at Sky Sports Italy. That wasn’t just a job; it was a launchpad. He wasn’t the face of the channel just yet, but he was there, constantly working the phones, slowly gaining the trust of clubs, agents, and scouts.
He kept his head down and learned. While other reporters were chasing quotes and press passes, Fabrizio was mastering a different skill: building a network tight enough to break news before anyone else.
The real shift happened when he realized the traditional media model was changing. People weren’t just waiting for the evening news or the next day’s papers.
They were on their phones, scrolling, refreshing, hungry for updates.
So he adapted. He started dropping updates directly on social media; quick, accurate, and straight from the source.
He became his newsroom.
No fluff. No delays.
Just straight information. And the audience came pouring in.
Social Media Supremacy: Where The Money Begins
Today, Fabrizio’s social media following is nothing short of mind-boggling. Tens of millions across Instagram, TikTok, YouTube, and X (formerly Twitter). His updates are shared like wildfire. His words move fan bases. And each post, video, or tweet isn’t just content; it’s currency.
His strength lies in understanding the strengths of each platform. On TikTok, he drops those high-energy, quick-hitting videos. On Instagram, you get the polished updates, tailored perfectly for scroll-happy fans.
X is for real-time updates; short, fast, global.
YouTube? That’s where he expands on the story, breaking things down in detail for viewers who want more than just headlines.
Each platform plays its part in his overall earnings. It’s not just about shouting into the void; it’s about engagement, watch time, shares, and audience retention.
And he’s mastered it. He knows when to post, how to package a story, and how to keep eyeballs coming back. This kind of strategic presence doesn’t just make him visible, it makes him valuable.
Brand Deals, Media Work, and Merch
When you’ve built a presence that massive and loyal, brands come knocking. Fabrizio hasn’t missed that opportunity. He’s worked with a range of heavy hitters: Adidas, Heineken, NordVPN, Turkish Airlines, and others.
These aren’t just random promotions tossed in for extra cash. They’re tailored integrations, often cleverly tied into his transfer news drops or podcast episodes.
Speaking of the podcast, “Here We Go” isn’t just a catchphrase anymore; it’s a full-fledged content brand. The podcast format gives him space to go deeper into topics and bring on guests, and it attracts sponsors eager to align with his credibility and massive fan base.
It’s another steady stream of income layered onto the growing pile.
Then there’s the merch. Shirts, hoodies, mugs, anything with “Here we go” on it. For superfans, it’s a badge of loyalty. For Fabrizio, it’s both branding and business. When you’ve got millions following your every move, even if a small percentage buys a piece of merch, the numbers still add up very quickly.
Beyond all this, Fabrizio still writes and appears regularly on mainstream media platforms. CBS Sports, The Guardian, and his old stomping grounds at Sky Sports all continue to feature his work.
These partnerships pay well and lend a level of journalistic legitimacy that complements his social dominance.
Let’s Talk Numbers
So what does all this add up to in pounds, euros, or dollars?
Back in 2023, the estimated figure floated around was £1.6 million (€2 million) for his total net worth. Not bad, right? But that was two years ago. And if you’ve been watching his trajectory since, it’s clear he’s playing in a higher league now.
By 2025, estimates from newer platforms like Hafi put his yearly income between £3 million and £4.2 million. That’s not just a comfortable life. That’s generational wealth. And it’s still growing.
Hafi’s deep dive into his recent earnings breaks it down even further. They estimate he pulled in roughly £260,000 in a single month recently, with Instagram alone bringing in £200,000 of that. TikTok and YouTube do contribute, but Instagram is his cash cow.
That kind of monthly income places him firmly in the elite bracket of global content creators. And we’re not talking about a one-off windfall.
These numbers are consistent, thanks to his tireless updates, consistent engagement, and spotless reputation for accuracy.
Compared to the Rest: Where Fabrizio Stands
Now, to grasp how far above the rest he stands, you need to compare. A regular sports journalist working full-time in Europe usually earns between £27,000 and £33,000 a year.
Even the more experienced freelance contributors, those working with big outlets, might stretch that to £50,000 or £70,000 with consistent gigs.
Fabrizio blows past those numbers. His monthly income alone could cover five to ten years of a traditional journalist’s career. And that’s just from digital content and endorsements.
Even more staggering: his income is reportedly higher than many Premier League players.
Yes, the guy reporting on football is earning more than a good portion of the players involved in it. That flips the old dynamic on its head. Usually, journalists chase stars. In this case, the journalist is the star.
What Makes It Work
Part of what makes Fabrizio’s machine run so smoothly is his relentless consistency. Transfer windows are chaotic. Rumors fly. Emotions run high. But Fabrizio stays calm, factual, and fast. That trust he’s earned over the years didn’t come from flash; it came from discipline.
He doesn’t pad his content with speculation. He doesn’t court drama. He doesn’t throw out random predictions to fish for clicks.
He waits until he’s sure. Then he posts.
That’s rare in today’s media culture, and it’s a huge part of why fans and clubs alike treat his words with reverence.
His clean image helps, too. He doesn’t fall into online spats. He doesn’t use controversy as a growth tactic. He’s accessible, professional, and steady. That makes him an ideal partner for brands who want someone trustworthy and neutral. It also ensures his fanbase keeps growing without fatigue.
So, How Rich Is Fabrizio Romano?
In simple terms: very. Wealthy enough to rank among top-tier entertainers and influencers. Comfortable enough to choose the projects he wants. Strategic enough to build something that isn’t just hype, but sustainable success.
His net worth today likely sits somewhere between £6 million and £8 million, given his income growth, assets, and brand value. That number will probably climb as he expands into other territories, launches new projects, and tightens his grip on football media.
What’s perhaps most impressive isn’t the number in his bank account. It’s how he got there. No viral gimmicks. No scandals. Just hard work, smart timing, and a quiet revolution in how football news is delivered.
In a sport dominated by superstar players and billion-dollar clubs, Fabrizio Romano carved out his own spotlight. He doesn’t need boots or a ball. Just a phone, a network, and that signature phrase. That’s more than enough.
Here we go, indeed.
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