Cambridge United stun fans as they unveil an incredible kit launch video with their new crest and familiar faces also included.
The short film emerged on the club’s social media, and quickly went viral, receiving plenty of praise, with many describing it one of the best kit reveals they had ever seen.
The likes of Freddie Owers, Max Rushden, Neil Harris, Dion Dublin, Paul Wanless, Wes Hoolahan, and other former players feature, as well as a touching tribute to Tom Youngs.
The release of today’s home kit coincides with the launch of our new wider identity, as we make the switch to our new Crest. ⚡️
— Cambridge United FC (@CambridgeUtdFC) June 18, 2025
Love it, Dion! 👊 pic.twitter.com/MWdsV4j4op
— Cambridge United FC (@CambridgeUtdFC) June 18, 2025
CLUB STATEMENT:
The 2025/26 Cambridge United Home Kit is on sale now, as the Club’s new identity is rolled out across all platforms…
Working collaboratively with our technical partners, Umbro, the bold jersey showcases a thick black striped design, sublimated within a stunning hexagonal jacquard knit fabric.
The bold, striped design is a nod to the heritage of United, whose successful sides across the mid to late 1970’s, 50 years ago, were resplendent in similar style.
The shirt was launched as part of the Club’s change of Crest and identity, which was marked with the release of the ‘New Identity. Same Endeavour.’ film, Club legends, supporters and current players feature, as they make their way to the Cledara Abbey Stadium via various spots around the city.
Constructed using an athletic Umbro silhouette with an offset hem, the shirt features a ribbed crew-neck collar with a dropped V-neck, completed with white accents, which are replicated on the ribbed cuffs and side panels.
United’s new fully embroidered and embossed crest sits proudly on the left breast, with Umbro’s iconic double diamond embroidered on the right.
The Club’s new principal partner, Brooks Running, lays across the front of the shirt, colour matching the design for ultimate impact.
The Hill Group are once again back-of-shirt sponsors, FORA are shirt sleeve sponsors and Alan Boswell Group are back-of-shorts sponsors.
United’s 2024/25 Home Kit is available online now in all Adult, Junior and Infant Sizes at the following prices:
Adult Shirts: From £52 | Small, Medium, Large, XL, 2XL, 3XL, 4XL, 5XL, 6XL
Ladies Shirts £52 | 8, 10, 12, 14, 16, 18, 20
Adult Shorts: £26 | Small, Medium, Large, XL
Junior Shirts: £40 | 7-8 years, 9-10 years, 11-12 years, 13-14 years
Junior Shorts: £23 | Youth Small, Youth Medium, Youth Large, Youth XL
Home Mini-Kit: £45 | 0-6 months, 6-12 months, 12-18 months, 2-3 years, 3-4 years, 5-6 years
Socks £15
In addition to the new home kit, a full, new retail range which incorporates the new identity is also available for supporters to buy. A fully restocked line of merchandise is on sale, including Replica Shirts, Training Wear, Leisure Wear, Head Wear, Personalised Gifts, Scarves and more.
The Club Shop – which has undergone a substantial transformation in-line with the rebrand – is open from 9am-4pm on Thursday and Friday, and then back open next week as per the usual opening hours.
Here’s how fans reacted as Cambridge United unveil an incredible kit launch video with their new crest and familiar faces…
@dedjduck: Has to be our best kit launch ever, so many legends in there. RIP Tom Youngs 💛🖤
@Stueycufc: Nice shirt and a even better video. Well done smashed it out the park 👏
@caroline1109: Wowsers! Incredible work! I have goosebumps!
@Only1JackWilson: Ngl I love that it’s a who’s who of Cambridge United past and present and a where’s where (I’m coining that term if it isn’t already, btw) of Cambridge
@Leon45699: Nice to see the transfer budget went on getting Wes as a postman
@fusionjosh_: an incredible kit launch video but not only the shirt, the new identity. Smashed it 👏🏻
@samline1982: We’ll never produce a video better than this 😅🙌
@hoolhansleft: okay worth the wait, what an unreal kit even with that badge 😍
@Goooolazzo: What a quality video. Lovely touch with the Youngs shirt in there 🖤💛
@SwindlehurstJ: Can I shock you? I fucking love Cambridge United.
@JamesParrish: Hoolahan with the assist.
@Mr_k_hills: Need to get myself some wanless fish and chips 🤣
@ramsaymatt: I like the new kit, very smart, but what really strikes me here is how much Cambridge United’s production values have rocketed since the days they revealed a new kit by having Medy Elito sit in the back of a skip carrier.
@freddieowers: Very fun and a great honour to be involved with this, congrats to everybody behind the scenes, absolutely smashed it. Such an exciting new chapter for this club. 💛 #CamUTD
@BenPhillips2020: This could be the best U’s content i’ve ever seen 👌 the club has smashed it with the new identity and the launch of the new home shirt. P.S Can Wessi deliver my new shirt for me lads? 😂
What a lovely touch. RIP. pic.twitter.com/uu45NEV6oh
— Simon 💙 (@Pinches1882) June 18, 2025
