I am incredibly, INCREDIBLY proud to become manager of this wonderful football club.
Since arriving in Sheffield with my family, the city immediately felt like our home.
The people are what makes a city special, and the fans are what makes a football club special.
So to be now staying in Sheffield, and managing this club with its incredible supporters makes me very happy.
This club has a fantastic history, one of the giants of English football and it is now my job to help get us back to the position we should be in.
Is this going to be easy? No! We are maybe in ‘rough waters’ at the moment but as a proud Dane I can tell you that like our Viking ancestors, stormy seas don’t bother us too much. You have to get used to it, to weather the storm to get to calmer waters.
This is a really great club, with great fans and I will do anything and everything to help us thrive and grow. We will have to fight and battle for everything but with the right mentality we can achieve great things as a team.
To the fans, I ask that we stick together. At times we may need to be a little patient as we strive to grow. We all care deeply and will do all we can to bring the great times back to Hillsborough.
I only ask that you get behind your team.
Sheffield Wednesday is a massive club! I now look forward to the hard work of preparing the team.
From the youngest kids in our academy, right through to the first team. I look forward to seeing you all for the new season.
See you all soon.
Henrik
A message from Henrik 🇩🇰🦉
— Sheffield Wednesday (@swfc) July 31, 2025
Pedersen told swfc.co.uk when extending his contract as assistant manager on July 7th: “When the opportunity presented itself and the chairman asked me to extend my current contract with the club, I didn’t hesitate.
“It’s no secret that my family and I have fallen in love with this great club and also this wonderful city that has made us so welcome.
“The fans are what carries a club through tough games, good times and bad. And our supporters are the best!
“I’m excited to continue my role at the club and getting back to work supporting the team and working with the great group of players we have.
“To the fans, I look forward to seeing you all again soon!”
Fans react as Sheffield Wednesday confirm the replacement for the departed Danny Rohl…
@swfcsc: Is he getting paid?
@swfcsc: Great news and as good an appt as we can expect right now – GOOD LUCK HENRIK… His experience appears to be in Norwegian and Danish 2nd tiers with clubs who get 3k crowds. Lets see how he manages on a much lower player budget #swfc
@keiron1972: I’ll not be pointing any fingers at him when the poor sod ends up with a worse record than Xisco Munoz. He’s no chance, but has my full support whatever the results are.
@LewisSwfc1: What a shit show our club is, and this bloke still said yeah i still wanna be here. What a bloke. My fucking manager. Up them danish owls 🇩🇰 🦉 #swfc
@AndrewC997: Least he’s got a pre season to work with them and get his on transfers in #swfc 🫠
@jamesk11106: He must be fucking bonkers but I wish him all the success in the world #swfc
@johnada75157425: Seriously all the best to this man if he keeps us up it would be the biggest achievement I have seen from a wednesday manager #swfc
@emswfc: Not many people would stick around through this shit show. Fair play to him wanting to try and help us. Some bloke.
@Spendogg5: Regardless of his record as manager, this guy deserves a statue for taking the job on in the first place. 👏🏾 #swfc
@babygibbo: Announcing this on the day he’s probably not getting paid is so swfc! Good Luck Henrik. We are backing you and the boys no matter what!
@IngloriousTward: Fair play to the man for taking this on. If he somehow manages to even get us competing, its a job well done. Nowt to lose. Henrik Pedersen’s Barmy Army 🦉🇩🇰 #swfc
@LiamK2292: Mad to take this impossible job but I see it as a win win – he knows the club and no one will slate him when he fails. Fans should fully back him and the players as we know the main culprit is. #SWFC
@TWWcast: What a guy 😍 The whole SWFC world is burning around him and he thinks fuck it I’m going in armed with a water pistol. Fair fucks 👏👏 #SWFC #WAWAW
@Gingeee_SWFC: The bloke deserves our support he’s stood up to be counted in all the shit. Not sure what he’s going to manage though seen as his boss can’t pay wages
