Huddersfield Town announce a new name of their stadium for the next five seasons, with Accu taking over from John Smith’s.
The Terriers has partnered with Accu, a Huddersfield-based e-commerce company founded in 2012, for a record-breaking, five-year stadium naming rights deal, effective immediately.
The League One club’s home will now be called Accu Stadium until at least 2030, with plenty of their fanbase giving their thoughts on it.
🏟️ Introducing the Accu Stadium…
A new era for Huddersfield. A homegrown partnership with a global vision.
Coming soon.@AccuComponents | #AccuStadium | #htafc | #EverythingTogether pic.twitter.com/lh8rPEJhLj
— Huddersfield Town (@htafc) June 26, 2025
– Accu becomes Official Stadium Naming Rights Partner for the next five seasons
– Growing local business to take over the naming rights from John Smith’s in record breaking sponsorship deal
– Comments from Accu Managing Director, Alastair Morris and Huddersfield Town’s Chief Executive Officer Jake Edwards and Chief Revenue Officer Paul Reeves
Huddersfield Town is proud to announce a historic and significant partnership with Accu, a Huddersfield-born e-commerce business, named after the accuracy of the engineering components it supplies.
Effective immediately, Accu has acquired exclusive naming rights to the Club’s home stadium, which last season, celebrated its 30-year anniversary and will be known as the Accu Stadium.
The record multi-year sponsorship deal will run until at least 2030, marking a shared commitment to investing in Huddersfield and supporting the Club’s long-term goals – both on the pitch and across the community.
A Homegrown Partner with a Global Vision
More than a simple name change, the Accu Stadium reflects a shared belief in progress; a clear vision – and an eye for goals. It’s a partnership that will aim to improve performance on the pitch and throughout the town.
Alastair Morris, Managing Director of Accu commented:
“We’re incredibly proud to align our brand with this iconic stadium and with Huddersfield Town – a club that shares our passion for innovation, local pride, and community engagement, the Accu Stadium will be more than a stadium; it will be a symbol of shared ambition and a focal point for the growth of Huddersfield.”
More than a Partnership; a Promise
From a bedroom in Huddersfield to a 45,000 sq ft facility in Honley, Accu has developed into a thriving local employer of over 130 people and continues to recruit as it grows rapidly. For both organisations, this long-term partnership isn’t just about business – it’s about giving back.
Together, Accu and Huddersfield Town will invest in the community through:
– Education-led STEM (Science, Technology, Engineering & Maths) outreach programmes
– Community development initiatives
– Enhanced match day experiences and fan engagement activities
Huddersfield Town’s Chief Executive Officer Jake Edwards said:
“This partnership isn’t just about naming rights – it’s about building something lasting with a company that truly believes in Huddersfield.
“This partnership not only reflects the shared ambition and values of our two organisations but also helps us invest further into the future of Huddersfield Town, both on and off the pitch.
“We also feel that Accu’s vision of building a better future aligns with our ambitions as a club – both in terms of our football aspirations and our sustainability commitments.
“We are impressed with Accu’s commitment to net zero and hope to not only join them on this journey, but to attract other like-minded sponsors and partners.”
Our Chief Revenue Officer Paul Reeves added:
“This is a really pleasing partnership that we have seen genuinely grow over the last 12 months and develop into something that is going to be both iconic and long lasting for both organisations.
“To start this new era for the stadium having just completed its 30-year anniversary allows us to invest in the continued development of the building and its surrounding footprint.
“We would also like to place on record our sincere thanks to Heineken UK, who have supported the stadium for over a decade, and we will be looking to also extend that relationship in the coming weeks through a new pouring rights agreement with Heineken for the stadium.”
The stadium’s new identity will be proudly unveiled to fans ahead of the home friendly game of the 2025/26 season, when Town take on Lancashire opposition Burnley FC on the 26 July 2025.
About Accu
Founded in 2012, Accu was named after the accuracy of the components it supplies and the deliveries it makes. It has quickly become a leading ecommerce specialist, supplying precision engineering specialist supplying components to more than 50% of the world’s top 100 manufacturers in over 120 countries.
Headquartered in Honley, Huddersfield, Accu has earned national recognition for innovation, growth and community investment, recognised in 2024 with The King’s Award for Enterprise in International Trade.
For more information on Accu, please visit: https://www.accu.co.uk/about.
Here’s how fans reacted as Huddersfield Town announce the new name of their stadium for the next five seasons…
@heffingdream: The Accu Arena has more of a ring to it but I don’t mind it at all 👏👏
@DexterJavin: fuck calling it that still gunna be jss to me
@d5_rss: Down at the Acc
@_MilesBattye: RIP John Smiths old boy FC
@WoodheadJae: Sound better than John Smith’s in all fairness and it’s a local firm! More money in coffers too win, win. The Accu Stadium 🏟️ Going to take a minute to get used to but I like it 👍
@Nichola56630903: Local company that are doing well. I like that 👌 The Accu Arena does have a slightly better sound to it than stadium imho
@_jordanmcd_: Well it’s better than John Smith’s
@hudnaxela: excellent, very wise, mutually beneficial investment. this is encouraging.
@ThatTownFan: Weirdly i quite like it. 😂
@Al_Shaw_Shirts: Local, successful business, punchy name, more money in the kitty – love it 👊🏻
@PrestonTerrier: Like this 👏
@craig231084: just Town ground to me always has been
@BigelbowAlan: Local sponsors, well done 👏
@theterriersfan: Depending on what you grew up with you’ll stick to that name. For me it’ll always be the Jss
@keaton_speight: Why do I not mind this 🤔
@Steve_Bee21: Local business, can’t grumble tbh. It’s just Town ground to many
@Nigelbrook8: I still call it Town ground 🙈
@gedspears: how long do we reckon it will take for us to stop calling it The John Smith’s Stadium ?
@JoeKelly14: Lifting the title at the Accu in May 😮💨
@danleach08: Off Acca on Saturday? Nah Accu mate
@OliverEatonUK: “Off t’accu.” Has a nice ring to it. #htafc
@RoughanSZN: I like the sound of it, gonna take time to get used to like any other ground when they change name (still call readings ground Madejski for example), local company too so that’s also a positive #htafc
@huddshomepen: Said it out loud and someone said bless you? #htafc
@Joshyhtafc1908: I don’t mind thatttt just need to add a Yorkshire accent to it it’d be reyt something like ackuuu
