Alan Reid – Chief Operations Officer
Leading Australian clean energy company Plico has announced the appointment of Alan Reid as its new Chief Operations Officer, marking a key milestone in the company’s national expansion and commitment to delivering cleaner, more affordable and resilient energy solutions for all Australians.
Reid, who commenced in the role last month and is based in Canberra, will lead operations as Plico scales its successful Western Australian model across Australia. His remit includes strengthening installation, service and customer experience systems to support growth and uphold safety, reliability and member satisfaction.
“I was drawn to Plico because it represents what the future of energy should look like; local, renewable, and community-owned,” said Reid. “Plico is demonstrating that households and businesses can take control of their energy and contribute to Australia’s clean energy transition. The organisation’s combination of innovation, strong member focus, and genuine environmental purpose makes it a rare opportunity to create lasting impact at scale.”
Reid’s appointment aligns with Plico’s community-energy mission. He has focused much of his career on technologies and business models, including previous positions at Reposit Power & ActewAGL, that unlock the value of distributed energy resources for everyday Australians, and is motivated by building an energy system that empowers people and is fair, sustainable and future-proof.
Over the next 6-12 months, Reid will embed operational excellence and scalability across the business, optimising end-to-end processes from installation to member care, ensuring high-quality experiences, and supporting safe, consistent delivery as Plico grows nationally.
As Plico moves into new markets, Reid will develop compliant, efficient and adaptable frameworks for installation, service and customer engagement to maintain quality and Plico’s member-centric approach at scale.
“As the grid decentralises, the opportunity for Plico and its members is enormous,” Reid said. “We’re moving toward a world where households are active participants in the energy system. Plico’s community energy model enables members to share in the value of their collective contribution through Virtual Power Plant participation. The opportunity lies in translating technical capability into tangible member value and doing it in a way that’s equitable, sustainable, and forward-looking.”
With Reid’s appointment, Plico further strengthens its leadership team as it accelerates plans for national growth. The company will continue to focus on expanding its Virtual Power Plant network, deepening member engagement, and driving innovation in community-based renewable energy systems. This strategic investment in operational capability positions Plico to deliver greater resilience, affordability and sustainability for households and businesses across Australia.
About Plico
Plico is a leading Australian clean energy company empowering communities to take control of their energy future. Founded in Western Australia, Plico is building one of Australia’s largest Virtual Power Plants (VPPs), a connected network of household solar and battery systems that generate, store and share clean energy to support local electricity networks and improve grid reliability.
Using an innovative membership-based model with no large upfront costs, Plico makes solar and battery systems affordable and accessible for all Australians. Members enjoy lower power bills, blackout protection and ongoing support, while also earning VPP Rewards when their stored energy helps stabilise the grid during peak demand.
Born from the Dunsborough Community Energy Project, Plico has grown rapidly across WA and into the eastern states. The company’s mission is simple; accelerate Australia’s clean-energy transition by linking the solar power generated on rooftops across the country into a smarter, cleaner, more resilient energy network for homes and businesses.
Plico has secured up to $35 million in finance from the Clean Energy Finance Corporation (CEFC) under the Household Energy Upgrades Fund
(HEUF) and is backed by sustainable investment specialists SUSI Partners through the SUSI Energy Transition Fund, combining local commitment with global expertise to deliver long-term, measurable climate impact and affordable clean energy for all Australians.
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