COVID-19 has had a profound impact, altering our lives in numerous ways. One of the things that stood out was how we shopped. Everything was ordered from the convenience of our own home, including gadgets, apparel, household items, and even groceries and fresh produce. Although we are no longer in a pandemic, the trend continues. Indians are increasingly turning to online shopping, driven by factors such as convenience, competitive pricing, and a wider range of products available.
E-commerce provides customers with access to both international and national brands, including some that are not available in local stores. It offers the convenience of browsing and shopping from the comfort of your home without being restricted by store hours. Shoppers may browse, compare, and buy at any time of day or night, eliminating the need to visit crowded markets or malls. Home delivery is offered even in remote areas, which saves time and effort.
Many shoppers discover trends and products through social media avenues. Urban and middle-class Indians today prioritize convenience and brand diversity above traditional choices. Millennials and Gen Z are open to trying out new brands and environmentally friendly options. Instagram is a new marketplace for Indians. Influencers, bloggers, and celebrities are used to advertise and promote products. They are driving and fuelling the internet retail revolution.
Consumers are price sensitive and look out for the best deals, which are much easier to find online. As the e-commerce platforms have considerably lower operating expenses than traditional brick-and-mortar stores, they can provide frequent discounts, promotions, and free home delivery, making online purchasing more affordable. Internet penetration in India has crossed 900 million users, enabling even rural consumers to shop online. With the proliferation of smartphones, low-cost internet connections, and the rise of digital payments, online shopping has become more convenient and accessible.
Everyone is trying to capitalize on the online shopping craze. Indian home-grown brands have taken over the apparel market, giving international brands a run for their money. New brands are introduced every other day, making it impossible to keep track. Many of them are of the finest caliber in terms of quality, variety, silhouettes, and fabrics. If you are new to internet shopping, you are likely to be overwhelmed by the staggering range of brands available.
Here’s where I come in. I’ve listed a few popular women’s clothing brands across three price points. Based on my limited experience, these brands are reputable and offer good-quality products. If they fit your budget and style, you can shop with them with some degree of confidence. This isn’t a complete list – it can never be. There are many more wonderful brands out there, but I’ve just included those that I’ve come across and liked in the last few years.
To make things easier, I have added the Instagram links of all the brands. Just click the brand name and you are ready to shop. Let’s get started..
Western Clothing Brands Under Rs 5000/-
- Virgio – Cute, fashionable clothing made with natural fabrics
- House of Fett – Modern, sophisticated designs for every body type
- Sage by Mala– Well-crafted premium designs with sizes up to 5XL
- Poppi – The vibrant outfits blend femininity with playful elegance.
- Beyond Tara – Wearable art with bold colours
- Truffle India – Stylish vacay outfits
- No Labels – Innovative one-size apparel concept with relaxed silhouettes
- WhySoBlue – Conscious clothing that feels like a second skin
- Western Era – Affordable Luxury with body-friendly silhouettes
- Urban Suburban – Stylish and comfortable clothing for all your holiday needs
- Posh Affair – For people who love to flaunt their style in a classical way
- Missy Co – Resort wear with exclusive in-house prints and locally sourced fabrics
- Sobo Living – Whimsical prints inspired by nature.
- Fancy Pastels – Soft flowing fabrics and signature prints
- Moonstruck – Eccentric, out-of-the-box, and eye-catching outfits for the modern woman
- c.a.n.o.o.p.i – Comfortable, easy, and spontaneous wear
- Summer Away – Blending the spirit of travel with the warmth of home
- Clothing Factory – Stylish, sustainable, and meaningful
- Armoire – Redefining everyday style
- Kapaas – Comfortable, elegant, and sustainable
Indian Clothing Brands Under Rs 5000/-
- Ganga Fashions – Everyday essentials bringing a blend of comfort and innovative designs.
- Rustorange – Modern ethnic wear
- Pink Fort – Everyday clothing reimagined for the woman of today
- Fabriclane – Artful block prints handcrafted with love
- mahee jaipur – An ensemble of ethnic wear from Jaipur
- Ambraee – Indian heritage with a modern twist
- trueBrowns – Ethnic clothing with a contemporary touch
- Prakriti Jaipur – Handcrafted clothing with time-honoured traditions and modern practices
- Bunaai – Everyday essentials and occasion wear
- Farida Gupta – Handcrafted Indian ethnic wear
- The Indian Ethnic Co.– Timeless modern Indian handmade clothing
- Chidiyaa – Contemporary and comfortable clothing from natural, organic fibers
- Missprint Jaipur – Desi with a global appeal
- Vraj:bhoomi – The true essence of hand-block printing with a timeless aesthetic.
- Okhai – Authentic handmade products protecting ancient crafts from extinction
- House of Chikankari – Reimagining traditional art forms to resonate with today’s youth.
- Suvasa – Elegant outfits that are beautiful and well-made
- Kilol –Handcrafted pieces steeped in heritage
- Rivaaj Clothing Jaipur – Designed using the authentic hand block of Jaipur
Western Clothing Brands From Rs 5000/- to Rs 10,000/-
- The Boozy Button – Handcrafted, light, & comfortable clothing with premium fabric and design aesthetics
- THR3LETTER – Classic modernity for women from all walks of life
- Ani Clothing – Infusing Western design aesthetics with our cultural body type
- October– Globally Inspired, culturally rooted
- Deepika Arora – The coolest and quirkiest designs are a perfect blend of elegance and trendiness
- Happi Space – Easy-to-wear, comfortable, and full of colour
- JODI – Sustainable fashion with bold colours and graphic prints.
- Boho Chic by Sukriti Jain – Summery hues, breathable fabrics, and trendy silhouettes
- Kharakapas – Slow-crafted pieces using natural fabrics and timeless craftsmanship
- House of Soi – Stylish resort wear and vacation outfits
- Terra Tribe – Contemporary and eco-friendly clothing promising impeccable quality
- Love Choje – Playful, joyful, vivacious with experimental elements
- The Summer House – Organic clothing with a focus on quality and sustainability
- Style Island – Runaway looks at affordable prices
- The Dramaebaaz Company – Dramatic prints and captivating embellishments
- O’Frida – Contemporary clothing inspired by abstract expressionism.
- Torqadorn – Effortless silhouettes, refined cuts, and elevated evening essentials.
- Essgee – Rooted in bohemian spirit with a modern edge
- Label Sugar – Timeless bohemian clothing for the modern woman.
- Cin Cin – Rich, vibrant, and bright prints decorated with hand embroidery
- Shop Noib – Eclectic prints and elegant solids
Indian Clothing Brands From Rs 5000/- to Rs 10,000/-
- Karaj – Handcrafted clothing celebrating Indian heritage.
- Silai Studio – Traditional yet contemporary women’s fashion
- Naaz by Noor – Elegant, handcrafted styles perfect for weddings, parties, and everyday wear
- Roza Pret – Promises comfort, quality, and contemporary styles in every piece
- Inching India – Celebrate rich Indian heritage but with a modern twist
- Nicobar – Creating a modern Indian way of dressing. Also, check their vibrant Western outfits
- Studio Nirjara – Slow design fashion with nostalgic charm
- Raina’s – Prints with classic silhouettes
- Aachho – Perfect equilibrium between ethnic sensibilities and contemporary aesthetics
- Araayeh – Ethically made, uniquely designed
- Upavita – Youthful, confident, and unapologetically Indian
- Aroop India – Organic fabrics with a beautiful interplay of prints
- Sage Saga – A serendipitous blend of Indian culture and folklore
- Mushio – Timeless and conscious fashion that sparks joy
- Label Shreya Sharma – Full of vibrant colours, floral prints, and simple, easy silhouettes
- Anantaa by Roohi Trehaan – Rich fabrics with delicate embroideries and classic cuts
- Itraake – Chic, youthful, yet timeless
- Baise Gaba – Seamlessly blending Rajasthani handcrafted techniques with in-house prints
Western Clothing Brands From Rs 10,000/- to Rs 15,000/-
- Cord Studio – Luxury clothing known for stunning detail and minimalistic designs
- Style Mati – Meaningful clothing that is both ethical and modern
- Our Love – Timeless pieces carrying the echoes of tradition and innovation.
- Sand by Shirin – Mindful living through organic fabrics. Minimalistic with fluid fits.
- Yam India – An eclectic, colourful journey of textiles
- Scarlet Sage – Statement pieces that blend the vivid and flamboyant with classic and sublime
- Notebook – Remodelling menswear classics to make minimalistic, utilitarian clothing in unique silhouettes
- Nautanky – Symphony of colours and patterns adding a touch of Nautanky
- Deepika Nagpal – Sophisticated styles, luxurious fabrics, eye-pleasing colours, and flattering fits
- Advait – Bridging the gap between fine art and fashion
- Madder Much – Artisanal clothing that is an amalgamation of geometry and sustainability
- Limerick by Abirr n’ Nanki – Digital prints entwined with embroideries and meticulous tailoring
- Kritika Murarka – Specialises in unconventional hand prints, weaves, and embroideries
- MéRo– Exquisite designs with a touch of love
- Mia Minx – Modern, feminine fashion with a flavour of bohemian glamour
- stoïque– Minimising details while maximizing comfort
- Rigu – Everyday luxury with a modern sensibility and eccentric minimalism
- Verb by Pallavi Singhee – Artsy, spirited, and simultaneously easy
- NOURIA – Timeless fashion with a perfect balance of elegance, glamour, and contemporary flair
- Cuin – Elegantly quirky, sustainable by design
Indian Clothing Brands From Rs 10,000/- to Rs 15,000/-
- Shop Mulmul – Luxurious & comfortable Indian wear with intricate embroidery and premium fabrics
- Manan – Handwoven linen pieces known for natural hues and balanced silhouettes
- CLOS – Luxury ensembles made with unique fabrics and beautiful prints
- Ahilaya – Innovative label for effortlessly stylish destination and occasion wear
- Misri by Meghna Nayyar – A thoughtfully curated multi-designer destination
- The Neh Store – Bridging the gap between daily wear and festive clothing
- House of Pink – Wardrobe essentials for the modern woman using traditional techniques
- Tasha India – Blend of block printing and contemporary silhouettes
- Shades of India – Timeless pieces that have inherent simplicity and exquisite detail
- Vaayu – Contemporary yet classic clothing that you will wear again and again
- Tulsi by Neeru Kumar – Exquisitely crafted outfits capturing the essence of handwoven textiles
- Koshur India – Kashmiri craftsmanship and traditional aesthetics blended with a contemporary touch
- Ridhiiee Suri – Luxurious and modern designs loved by celebrities
- Sheetal Batra – Rooted in tradition and reviving the timeless opulence of the bygone era
- Kora Clothing– Elegant, graceful, and classic clothing for women
- Inej – Made with excellent breathable fabrics that are breathable yet stylish
- Translate – Transforming traditional ikat textile into timeless clothing
- Swatti Kapoor – Clothes rooted in culture, craft, and community
- DOT – Amalgamation of artisan-woven textiles and subtle, feminine details.
- Bhavik Shah – Sustainable, minimalistic, and luxury slow fashion
PS: The ranges are intended to provide a general idea of the prices; they are not precisely defined. All outfits of a brand may fall within the indicated range, while for other brands, only a few do.
I hope the list is helpful for those looking to shop online. If you have come across a brand you love, please mention it in the comments.
The post is not sponsored by anyone, but I’m hoping that a few brands may be gracious enough to reimburse me for advertising their products.
