A View From The Top
Cody Pepper, founder of Fast Fresh Brands, which owns Bee Healthy Cafe and Nature’s Table, said growth accelerated when he partnered with DIA Equity Partners led by Clifford Hudson, the former chairman and CEO of Sonic Corp.
Photos: FFB
August 11, 2025
Losing my father to cancer was the moment that changed everything. His diagnosis, directly linked to years of poor dietary habits, was a wake-up call for our entire family. As the youngest of five, I saw firsthand how food choices can have a devastating impact not just on an individual, but on everyone who loves them. That experience became the driving force behind my career and, ultimately, the founding of Fast Fresh Brands.
From personal tragedy to purpose
 |
| Cody Pepper, founder of Fast Fresh Brands |
My journey into the world of health-conscious dining didn’t start in a boardroom or a business school classroom. It began at my own kitchen table, where my wife, Leila, and I struggled to find nutritious, allergy-friendly meals for our sons. On top of my personal history of losing my father due to poor nutrition, the lack of accessible, affordable, healthy food options for my own children was a problem I couldn’t ignore. After years in the nonprofit and consulting sectors, I realized that my calling was to make a tangible difference in how Americans eat — one meal at a time.
Building Fast Fresh Brands: A mission-driven approach
Fast Fresh Brands was born from this mission. Today, our portfolio includes Bee Healthy Cafe and Nature’s Table; two concepts dedicated to serving fresh, wholesome meals in convenient settings like office buildings, gyms, and hospitals. Our philosophy is simple: healthy doesn’t have to be hard, and it certainly shouldn’t be out of reach.
We focus on transparency, quality ingredients, and flexibility. Whether it’s a wrap, salad, smoothie or bowl, our guests know exactly what’s in their meal and can customize it to fit their needs. With more than 65 flavor combinations and a commitment to serving those with dietary restrictions, we’re making it easier than ever to eat well on the go.
Scaling With Purpose: The Power of Partnership
Our growth story accelerated when we partnered with DIA Equity Partners, a team with decades of experience scaling innovative restaurant concepts. With their support, Fast Fresh Brands has doubled its footprint in just six months, bringing affordable, nutritious meals to communities across the country. The recent acquisition of Nature’s Table, a beloved franchise with locations in Florida, Georgia, Alabama and Indiana, is a testament to our shared vision: making healthy eating accessible in every corner of America.
DIA’s leadership under Clifford Hudson, the former Chairman and CEO of Sonic Corp., has been instrumental. Their operational expertise and passion for hospitality align perfectly with our mission. Together, we’re not just opening new locations; we’re building a movement that prioritizes health, convenience, and community.
Expanding access and impact
The future of Fast Fresh Brands is about more than growth; it’s about impact. We’re forging partnerships with organizations like the YMCA to bring Bee Healthy Cafe into new neighborhoods, ensuring that nutritious options are available where people live, work, and play. Our franchise model empowers local entrepreneurs to join us in this mission, expanding our reach while staying true to our values.
I founded Fast Fresh Brands because I believe no family should have to face the health challenges mine did. Every meal we serve is a step toward a healthier future for our guests, our communities and our country.
If my story resonates with you, I invite you to join us — whether as a guest, a franchisee or a partner. Together, we can make healthy eating the easy choice, everywhere.
