So, Wix just did a thing—and if you’re running an online business or side hustle in 2025, you might want to sit up for this.
In a bold, but honestly long-overdue move, Wix has launched an AI Optimization tool aimed at prepping websites for the fast-evolving world of generative AI. What does that even mean? In short, it’s not just about ranking on Google anymore. Now, your site needs to be ready to show up when someone’s chatting with ChatGPT, Bard, or whatever digital oracle is trending next month.
And no, this isn’t just Wix slapping an “AI” sticker on some random settings and calling it innovation. According to TechRadar Pro, the new tool uses structured data markup to help AI platforms interpret your site content better. It’s like teaching Siri how to read your site in context instead of just scanning it for keywords. Big difference.
Here’s where it gets interesting: Wix is basically opening the door to AI-driven traffic—traffic that doesn’t necessarily come through traditional search engines. If your website is optimized to be understood by AI chatbots, it could be recommended as a source in AI responses, potentially giving you a competitive edge over other businesses still stuck in 2015 SEO land.
Think of it this way: if you’re running an online skincare shop, wouldn’t you want ChatGPT to recommend your “soothing lavender night balm” the next time someone asks, “What’s a good product for sensitive skin?” That’s the whole game here.
And the timing? Couldn’t be more perfect. According to Statista, the use of generative AI for online search and product discovery is skyrocketing, especially in ecommerce and service-based sectors. So yes, Wix might be ahead of the curve here—at least for now.
They’re also adding documentation and guidance to help users implement the tool, which is nice, because let’s be honest: structured data and schema markup can be a black hole for the average site owner. I once tried to manually implement JSON-LD on a client’s portfolio site. I cried twice. This Wix update could spare people that emotional trauma.
In case you’re wondering, this isn’t the first AI integration from Wix. Back in March, they launched AI-powered content generation tools, and even teased an AI website builder that practically does the design work for you. With this latest move, they’re basically saying: not only will we build your site for you, but we’ll make sure AI bots love it too.
Meanwhile, other website platforms like Squarespace and WordPress are starting to catch up, but they’re playing it safe. Wix seems to be the first to acknowledge that the future of SEO might not be SEO at all—it could be about LLMs, voice assistants, and algorithmic recommendations from AI agents. It’s a whole new ballgame.
Want proof that this direction matters? Google’s own Search Generative Experience (SGE) is actively rewriting how people interact with search results. AI snippets, chat-based browsing, and zero-click answers are becoming the norm. If your site doesn’t show up in those answers, you’re invisible.
And if you’re still skeptical, maybe peek at OpenAI’s integration with Bing and plugins, where it pulls live data to serve users real-time answers. Sites with poor markup? They’re often bypassed. Sites with rich, structured, contextual data? Jackpot.
So yes, this new Wix feature isn’t just a minor update—it’s a pivot toward the future of visibility. One where your site needs to be understood, not just crawled.
My take? This move tells me Wix gets it. They’re not just trying to help small businesses exist online—they’re helping them thrive in a web that’s being rewritten by AI, one chat at a time. If you’re building a site in 2025 and ignoring AI optimization, you’re basically showing up to a Formula 1 race on a bicycle.
