When Hello Kitty meets ALOHA Collection, it is not just cute, it is iconic. The beloved Sanrio mascot and the Native Hawaiian lifestyle brand are teaming up for a limited-edition capsule launching October 30, 2025, and fans can’t get enough. With over 13,000 people already on the waitlist, this collab is shaping up to be the holiday season’s must-have drop.
ALOHA Collection, known for its lightweight, Splash-Proof® travel bags, is merging its signature style with Hello Kitty’s timeless charm. The result is a functional yet irresistibly adorable collection that blends travel-ready design with a dose of nostalgia. Whether fans are packing for a beach day or gifting their favorite Sanrio fan, these pieces are built to make every adventure cuter and dryer.
The Cutest Sanrio Collaboration of the Year
Two icons are joining forces to bring joy, travel, and island style together. The Hello Kitty × ALOHA Collection features a range of travel totes, crossbodies, and pouches in signature Sanrio prints. Each piece is designed with ALOHA’s Splash-Proof® material, making it perfect for everything from poolside lounging to rainy-day errands.
Among the highlights is the Hello Kitty Face Mid Pouch ($50), ideal for organizing tech accessories or wet swimwear, and the reversible Hello Kitty Tote ($58), which lets fans switch between two looks lthat are the classic Hello Kitty or a hearts-and-bows motif. For those obsessed with details, the Cutie Clip-On Pouch ($24) doubles as a bag charm and a practical spot for lip balm or keys.
ALOHA’s Co-Founder Heather Aiu described the partnership as a “dream come true,” emphasizing how both brands share a mission of kindness and connection. That shared spirit shines through every piece, making the Hello Kitty collection as meaningful as it is stylish.
Limited Editions Hello Kitty Fans Will Need to Catch Fast
The collaboration does not stop at the basics, it is split into three exclusive assortments. The National Line will be available online and at ALOHA retail stores across the U.S., while Hawai‘i shoppers can grab a store-exclusive capsule featuring a limited “Sun-Kissed Kitty” print. A few styles are also being created just for DFS Hawai‘i airport and retail locations.
ALOHA’s Hawaiian roots are woven into the collaboration, from design inspiration to community impact. Through its Mālama ‘Āina program, ALOHA donates 5% of profits to local conservation efforts, meaning every adorable purchase helps protect Hawai‘i’s natural beauty.
The full lineup, including the Day Tripper Tote ($80), Mini Pouch Trio ($88), and Hearts & Bows Dopp Kit ($52), launches October 30 at 8 AM HST/2 PM EST. But with excitement building across Sanrio’s social media, this drop is expected to sell out fast. Hello Kitty fans and travelers alike might want to set an alarm, because once it’s gone, it’s gone.
- Created by
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Yuko Shimizu
- First Film
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Hello Kitty: Cinderella (1989)
- Latest Film
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Hello Kitty in The Sleeping Princess (1991)
- First TV Show
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Hello Kitty’s Furry Tale Theater (1987)
- Latest TV Show
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Hello Kitty: Super Style! (2022)
