Tag: Parker
Rudy Parker : How to be happy
One in six employees is suffering from mental health problems. Professor Layard (who taught me Economics back in the day) began with Thomas Jefferson's quote...
Rudy Parker : What is marketing strategy?
Marketing strategy comes up regularly as a topic at B2B Startups. However, often it is confused with operational effectiveness. Operational effectiveness Is Not Strategy.The root...
Rudy Parker : The Politics of Performing
'All the world's a stage, And all the men and women merely players',This week, my father surprised me by suggesting we go to the...
Rudy Parker : Marketing Acts, Bad Outcome
The team gathered in the sleek, glass-walled boardroom, eyes on Jane, the marketing director. She pulled up the latest ABM campaign results, confidence radiating...
