Memorial Milkshake: The Tradition. The Legend. A Milky Cup of Heaven.
The first printed usage of “milkshake” was in 1885, however, the term was used to describe an alcoholic whiskey drink. By the turn of the century, milkshakes were no longer alcoholic and were made with flavored syrups, such as chocolate, vanilla, and strawberry. In 1922, two separate events led to milkshakes taking their modern form; Steve Poplawski invented the electric blender, and in Chicago, a Walgreens Soda Jerk, Ivan “Pop” Coulson added vanilla ice cream to the very popular malted milk drink, inventing the first malted milkshake. By the 1950s, milkshakes were prevalent in diners, lunch counters, soda foundations, and burger joints across America.
Before Jack Nicklaus was an icon of golf and a superstar on the PGA Tour he was a kid in Columbus Ohio whose dad owned a couple of pharmacies. Jack’s first job was working as a Soda Jerk for his father during the 1950s; making….you guessed it, milkshakes!

A few years after Mr. Nicklaus opened the Muirfield Village Golf Club in 1974 he channeled his inner teenager and made a good old-fashioned all-American milkshake in the grill room. This would soon become the signature item at Muirfield. (The signature flavor? That would be the Buckeye–peanut butter, vanilla ice cream, chocolate syrup, and milk). Indulging in the frosty treat post-round is one of the most popular and talked about activities for the PGA Tour players who participate in Jack’s tournament every year.
So, in honor of The Golden Bear and the beautiful game of golf, grab yourself a milkshake, sit back, and enjoy the fashion recap from the Memorial Tournament.
Adam Scott (FootJoy by Aime Leon Dore)
Even the rain couldn’t overshadow the brilliance of the inaugural FJ by Aime Leon Dore collaboration. Adam Scott flexed in the bespoke edition of the Premiere Series Field LX. A full-grain pebbled leather upper is paired with a high-gloss black patent leather rand, a striking contrast inspired by the bold aesthetics of late ’90s performance footwear. Brilliant, indeed.
Rickie Fowler (Puma Golf)
We saw a lot of yellow at Muirfield Village Golf Club to honor Mr. Nicklaus. Rickie went next level with his tribute to Jack in these custom kicks.
Colin Morikawa (Adidas Golf)
I think the colorway of this Adidas polo is “Silver Green” and I love it, especially paired with the complementary belt. But the real story is, what’s up with these shoes? I’ve never seen them before. They beautifully blend an athletic and elegant silhouette. Adidas, we need details, ASAP, please!
Scottie Scheffler (Nike Golf)
Nike Golf has really stepped up their game this year. I am a big fan of the Victory Tour 4 and Scottie’s Victory Pro 4 golf shoes. Their belts have been pretty on point too. A stable of golfers including Scottie and Rory doesn’t hurt…
Tommy Fleetwood (Nike Golf)
Tommy keeps doing this! Why? If I were Nike I would sit down with Mr. Fleetwood and have an intervention. It is needed.
Viktor Hovland (J.Lindeberg)
I want to know where Viktor gets his unlimited supply of the retired Nike Roshe golf shoes! Interestingly, he still wears Puma socks. Apparently, the reason Hovland is no longer wearing Puma shoes is his concern with reading greens using the AimPoint method. Greg and I both agree that those Puma shoes were the best for AimPoint.
Tom Hoge (Flag & Anthem & FootJoy)
Look closely, Tom’s Flag & Anthem has a cloud-like pattern that is unassumingly cool.
Christiaan Bezuidenhout (PXG & FootJoy)
First off, the “Carolina Blue” accents on the soles of C-Bez’s FJ Legends make the shoes the center piece of this outfit. Secondly, keeping your collar neatly tucked into your crew neck sweater gives a smart and refined, gentlemanly vibe.
Min Woo Lee (Lululemon & FootJoy)
Cool. Just freaking cool. Everything about Min Woo Lee is supercalifragilisticexpialidocious.
Thomas Detry (Hugo Boss & G/FORE)
Detry is always debonair. His glove game, however, is otherworldly.